WHAT I DO
Discover how I can make words dance, organize chaos, and empower others to help your business grow.
I’m a creative communicator who builds trust quickly and drives results. Organizing chaos, setting up systems, defining consistent and powerful messaging, navigating cross-functional teams, and managing calendars … these are a few of my favorite things.
Content Strategy
Create high-quality, engaging digital content that drives results and reflects a strong, human-centered brand voice.
Team Leadership
Mentor and guide individuals and teams to help people and organizations grow and thrive.
Human-Centric Design
Approach everything, from 500-person events to a social media post, by starting with the audience, developing and leveraging insights from personas.
Storytelling
Produce research-driven narratives that elevate brand authenticity and trust.
Project Management
Connect the dots, get everyone in the right seat on the bus, and meet deadlines through clear prioritization, calendars, and output.
HOw I USE AI
Created to create
You cant replace humans. No matter how advanced a tool humans create, it’s like attempting to paint a picture more beautiful than the natural wonders of the world. It’s just not possible.
But what about AI?
I use AI like an engineer would use a calculator. It helps me write better and faster, but it doesn’t write for me.
It’s a tool I can leverage to be more creative or to come up with very rough lift of ideas, but that’s where its power end. It can’t replace me as a writer, strategist, organizer, leader, or creative. But it can, indeed, make me better and faster.
work
Portfolio
Some details are blocked out to protect clients’ privacy.
Within weeks of joining a creative agency, we were tasked with creating a global event — both the creative and logistics — for a $80B tech company. AI was on the tip of everyone’s tongue, and our response was to tap into the human side of technology. My contribution to this project was developing the theme and messaging, Human Intelligence, and providing copy direction and writing for the deck. The design and icons were created by a brilliant colleague of mine.
Tasked with creating resources for salespeople at an $80B global tech company, we created “record” albums highlighting various computer components, new technologies, and sustainability efforts.
These marketing pieces were interactive assets that not only explained the often detailed, sometimes confusing technical information but were also designed to be memorable and fun, not something a prospective customer would easily toss aside.
My contribution to this project was selecting the “record” theme proposed by a colleague, developing assets that mirrored classic vinyl record albums, jackets, and booklets, and serving as the lead copy director and writer on the project. Actual booklets and record jackets are available upon request.
EXPERIENCE
Resume
Copy Director
Brand Revolution, March 2025 – November 2025
- Led copy direction and storytelling for major clients, including Dell Technologies, Nutanix, Marriott, Goliath Ventures, Fastly, Jergens, Bitsight, and Owala.
- Developed event communication strategies and produced content for both virtual and in-person experiences, ensuring cohesive, on-brand execution.
- Wrote and directed copy for videos, pitch decks, and a wide range of marketing collateral.
- Collaborated closely with designers, strategists, and client partners to deliver high-quality work on tight timelines, consistently strengthening brand voice and audience engagement.
Director of Marketing, Fractional/Contract
Dynapt, June 2024 – February 2025
- Built foundational brand, content, and marketing strategy for an AI-focused technology startup with Microsoft Marketplace and AWS partnerships.
- Launched the full website, developed messaging frameworks, and partnered with sales teams on campaigns and conference presence.
- Leveraged AI tools daily to accelerate production and improve content quality.
Global Experience Design: Communications
Compassion International, April 2023 – May 2024
- Provided strategy and tactics to generate B2C, B2B, and B2B2C leads and nurture them to partnership for a nonprofit with 14 global offices serving 8000+ communities in 29 countries.
- Led communications strategy and content creation for a B2B event kit that generated 254% higher engagement than projected in testing.
- Developed product-marketing content for launches aimed at donors, partners, and field offices.
- Served as a key writer for sensitive global content, disaster-relief updates, and internal resource platforms.
Manager of Content Marketing
woom, January 2022 – December 2022
- Functioned as the full-time content marketing manager responsible for shaping the brand story while covering full-time senior copywriter and editor responsibilities (edited and coached all in-house and freelance writers).
- Increased content production 8x within the first six weeks while maintaining editorial standards.
- Led product launches, campaigns, SEO strategy, organic content programs, and customer-journey development.
- Launched strategic processes and collaboration with Influencer Marketing, Events, Public Relations, Voice of the Customer, Customer Experience, and Employee Experience to magnify the brand story.
- Built foundational brand messaging, personas, and the first version of the brand guide.
- Crafted US and global messaging for corporate branding, product launches, and sales campaigns.
Content Director
Canopy, June 2020 – November 2021
- Created lifecycle marketing campaigns that doubled app-install rates (40% ➝ 80% in two months).
- Ranked 25% of keywords on page one of Google within six months; 33% of traffic came from organic.
- Launched the brand’s blog, social channels, newsletters, and a 32-page e-book in six weeks.
- Built brand guidelines, defined voice and tone, and developed customer personas for a fast-growth tech startup.
Director of Communications
Grace Covenant Church, May 2016 – June 2020
- Oversaw organization-wide messaging, branding, content planning, event comms strategy, fundraising initiatives, print/digital marketing, curriculum, and all campaigns for an audience of 5,000+.
- Managed a complete website redesign, department rebrands, and all print/digital collateral.
- Led rapid crisis transition of all communications to online channels in <48 hours during the pandemic.
- Set and adhered to the annual comms budget and managed print production and printer contracts.
- Promoted events to 10+ audiences with multiple personas.
- Managed comms for a database migration requiring participants to install and engage with an app.
Communications Specialist
August 2014 – April 2016
- Produced multi-channel marketing campaigns and revamped three organizational websites within 120 days.
- Managed a content team of freelancers, launched a blog, and redesigned five training manuals.
- Created messaging, collateral, and product-marketing content for diverse audiences.
Freelance Work + Past Experience
Various
- Guided organizational rebrands, internal communications, and messaging, and wrote and edited copy.
- Youth Ministry at Christ Church of Atlanta and Covenant Presbyterian Church.
- Editor at Group Publishing.
- Reporter, Copy Editor, and Designer at the Columbia Missourian, a daily city newspaper.
DETAILS
Where I went and what I know
Education
- Bachelor of Journalism, University of Missouri School of Journalism
- Master of Arts, Denver Seminary
Systems + Software
- Microsoft365 (Sharepoint)
- Adobe InDesign/Illustrator/Express (basic)
- Various project management tools
- Miro
- Ubersuggest
- SEMrush
- WordPress
- Multiple AI content creation tools
Heather Werle Craig 