Within weeks of joining a creative agency, we were tasked with creating a global event — both the creative and logistics — for an $80B tech company. AI was on the tip of everyone’s tongue, and our response was to tap into the human side of technology. My contribution to this project was developing the theme and messaging, Human Intelligence, and providing copy direction and writing for the deck. The design and icons were created by a brilliant colleague of mine.

Challenged to create resources for salespeople at an $80B global tech company, we created “record” albums highlighting various computer components, new technologies, and sustainability efforts.

These marketing pieces were interactive assets that not only explained the often detailed, sometimes confusing technical information but were also designed to be memorable and fun, not something a prospective customer would easily toss aside.

My contribution to this project was selecting the “record” theme proposed by a colleague, developing assets that mirrored classic vinyl record albums, jackets, and booklets, and serving as the lead copy director and writer. Actual booklets and record jackets are available upon request.

Working with several other departments at a global nonprofit serving children and local communities in 29 countries, including product specialists, donor relations, and experts in international child welfare and development, we created a range of marketing materials for large donors. Their gifts would help launch new child development centers to protect children vulnerable to child abuse, care for expectant moms and babies, and provide medical care.

I also led communications strategy and content creation for a B2B event kit, achieving 254% higher engagement than projected in testing. This was our messaging guidelines document, which we included in the kit. All assets were required to be designed as editable PDFs that could be downloaded and opened in Word or Google Docs for modification. Other assets available upon request.

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As a fractional director of marketing for an AI services tech company, I launched their first website, created a brand guide, designed and wrote several case studies, and crafted product sheets. I also set the strategy for and implemented email marketing and LinkedIn. Other assets available upon request.

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Launching the US version of an Israeli parental control app (tech company), I was responsible for all content strategy and creation. Highlights include (other assets available upon request):

• Digital Parenting E-Book
• Launching social media channels
• Brand book
• Eight personas
• Event planning and collateral
• Equipping influencers
• Customer retention program
• Developing personas
• Other assets available upon request

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Leading the content marketing team at a kids’ bike company, I increased content production by 8x in my first 6 weeks.

My role oversaw copy, design, and video, and I also served as the organization’s interim senior copywriter, shaping and protecting the brand voice. This included all digital marketing — email, SMS, social, web, campaigns, product launches, and other collateral. Other assets available upon request.

Within a few months, the blog was transformed from a disconnected collection of stories into a strategic communications tool that leveraged SEO and aligned with all marketing efforts across the organization, including partnerships, community, social, and customer service.

At a large nonprofit organization, I crafted and executed several department rebrands and managed all printed and digital communications. Each week, I wrote and designed the church bulletin and email campaigns. I created communications pieces, curriculum, promotions, workbooks, and strategy plans. From time to time, I also acted as the interim graphic designer and web designer. Other assets available upon request.

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At FaithBridge Foster Care, I oversaw all marketing strategy and creation: digital, printed, events, social, communications, educational materials, training documents, website redesign, and storytelling (launching the blog). Other assets available upon request.

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